Wiregrass Radio: 100.5 The Beat Promo Video

Creative Direction

Motion Design

Animation

Special FX

 

This is an Promo Video we created for Wiregrass Radio located in Dothan, Alabama. This particular animation was  for the hip hop station called 100.5 The Beat. With this video we wanted to present the different shows and what times. This vide would be used for promtoion on their social media, website, and cable television. At the time it was a brand new station and they wanted to present themselves to their targets building awareness.

This was a short animation with differernt scenes put together animating the tiles and stories with the music. We worked with particles reacting to sound to represent radio waves from the radio tower. We also used transitions of travelling through the waves and different songs to flow the story of the presentation.

So in a way we wanted to tell a story from the perspective of music telling the viewers where and when to tune in. Wiregrass Radio was a really great team to work with and this was a great experience! If you need a promo video any similar don't hesitate to contact us!

Stay In Motion!