50 Video Marketing Statistics - Video Content in 2018

Video Marketing Statistics

Many may be wondering how well video content is doing, or where video content is going. It’s good you are thinking about that. It would have been better to be thinking about that several years ago. Regardless, we have to deal with the ever-growing demand of video content.

So, to give you some ideas of where things are and where they are headed, Here I’ve listed more than 50 statistics all about video content and video marketing.

Video Stats

Video Marketing Statistics

Product Video Stats

  • Video Marketers Increased ROI with 66% more qualified leads each year using videos - Optinmonster

  • 74% of respondents buy a product after viewing a video - Wyzowl

Video Stats From Marketers

  • 97% of marketers say video helped increase understanding a product or service

  • 76% say it increased traffic & sales

  • 80% say videos increase time on website

  • 80% of people who watched a video convinced to buy a product or service

  • 85% of people want more quality videos from brands in 2018

Social Video Stats

Social Media Statistics

Facebook Statistics

  • video posts have 135% greater organic reach than photos - Forbes

  • 85% of Facebook video is watched without sound - Digiday

  • Facebook users spend 50x more time watching live that traditional videos - Wipster

  • 45% of Facebook users watch more than an hour of videos each a week - Hubspot


Instagram Statistics

  • Search on Instagram stories is 3x higher than Snapchat's - Mediakix

  • 80% of Users follow a business on Instagram - Sproutsocial

  • 25% of Instagram Ads Are Single Videos - Sensortower

  • According to Statista mobile ad revenue on Instagram will hit close to 7 billion in 2018 - Statista

  • Over 20 million people viewed videos created by brands

Facebook Video Statistics

Twitter Statistics

  • 82% of users watch video content on Twitter

  • 25% of U.S. marketers run video ads on twitter - Hootsuite

  • Video ads on twitter aren't as intrusive for most users - Magnaglobal

  • 70% of U.S. marketers are confident in conversions with twitter videos - Emarketer

  • Video content on Twitter gets more retweets than any other - Twitter

LinkedIn Statistics

  • 38% of marketers share video content on Linkedin - Hubspot

  • 75% of marketers using video content on Linkedin say it is a successful tactic, 55% said they would continue in 2018 - Wyzowl

Youtube Video Statistics

Youtube Statistics

  • 45% of people watch more than an hour of YouTube videos a week

  • Youtube is the 2nd Largest Search Engine, behind Google

  • Youtube has more than 1.5 billion Users - abc.xyz Earnings Transcript

  • 59% of U.S. adults use Youtube - Journalism

  • 57% of viewers use Youtube for Entertainment Purposes

  • 70% of viewers use the platform to solve problems - Thinkwithgoogle

  • 86% use it to learn something new - rainpos

Mobile Video Statistics

Mobile Video Stats

  • 89% of Facebook Revenue comes from Mobile - Mediakix

  • Over half of video content is viewed on mobile - Dreamgrow

  • 92 percent of mobile video viewers share videos with others - Norcalvide

  • 90% of Twitter video views happen on a mobile device

Video Marketing Leads

Social Videos

  • Social video generates 1200% more shares than text & images combined - Brightcove

Leads & Traffic Stats from Video

  • Having a video on a landing page makes it 53% more likely to show up on page 1 of the SERP - Agilitypr

  • Video drives a 157% increase in organic traffic from SERPs - Foundr

  • 75% of users visit a company’s website after viewing a video

  • Using Video on a landing page can increase conversions by 80% - Unbounce

  • Blogs using video attract 3x as many inbound links as blogs without video - MobileMonkey

psychology of video content marketing.png

Psychology Stats from Video

  • (Reword) Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. - Forbes

  • (Reword) The average user spends 88% more time on a website with video. - InsideoutGroup

  • Visual Data is processed 60,000x faster than text - BusinessAnalyze

  • 65% of your audience are visual learners

  • 85% of Facebook videos are watched without sound

Video Content Sales

Sales Using Video Content

  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.

  • Brands that using video marketing grow their year-over-year revenue 49% faster than brands that don’t

  • Video Ads increase purchase intent by 97%

  • People are 4x more likely to watch a video of a product than read about it

  • 64% of customers are more likely to buy a product online after watching a video of it

Future of Video Content

Future of Video Content

  • By 2019 80% of World’s Internet Traffic will be video - Cisco

  • More are cutting cable. 22 million adults canceled cable this year.

  • Facebook has more than 2 billion of active users bring billions of views and competing with YouTube


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